Netflix Screwed the Pooch

Netflix's recent decision to double their prices for the equivalent plan most users were subscribing to was one of the worst business decisions ever.  Almost all of my peers subscribed to Netflix and every morning at work you would see at least a handful of Netflix's red envelopes in the outgoing mail.  It's like Netflix was becoming a cultural norm.

I canceled my service a day before my first billing date under the higher prices.  I milked it until the last minute but made it a point to send a message to Netflix.  I've been a subscriber for six years and have stuck with them through changes before.  This one was different.  This one felt personal and it stung after all of the money I've given them.

I was already growing tired of them in the months leading up to the price increase.  The watch instantly selection was poor.  They high numbers of titles they brag about are made up of mostly movies from before I was born.  The modern movies that are included are almost entirely rated below average.

Many of my colleagues have also canceled too.  Why didn't Netflix make small gradual price increases?  I bet they would have lost fewer customers.  The last count I saw was 650,000 people have canceled since the increase was announced and the number continues to climb.  I bet someone (people) will be fired.